Following the model successfully pioneered by women's football's, which recently shifted to the summer so as not to clash with the men's game, the ECB are today announcing plans to relaunch women's cricket as a winter sport, running from October through to March.
The new schedule will mean that venues such as The Oval and Old Trafford, which have traditionally lain vacant for much of the year, will now see cricket all year round, as the women move in over the winter months.
The first new-look women's cricket season will begin in October 2014 with a round of county matches, and culminate in a showpiece T20 Finals Day broadcast live on Sky at the end of March 2015.
International matches will be scheduled over the Christmas period, taking advantage of prime-time holiday TV audiences, and raising the enticing possibility of a Boxing Day Test taking place at Lords for the first time ever.
Clare Connor, Head of Women's Cricket at the ECB, said: "This is brilliant news for the players; plus we'll save a fortune on Danni Wyatt's sunglasses. And if anyone gets cold, they can just put another jumper on!"
England captain Charlotte Edwards said: "Well... look..." before being led away by medical staff to undergo acclimatization training inside an old American-style refrigerator, which head coach Paul Shaw is rumored to have snapped-up for thirty quid on e-bay.