Friday, 31 October 2014

Equal Prize Money Is The Right Thing To Do...

... Even If It Is "Economically Absurd"!

Prior to yesterday's Women In Sport conference at Lord's, The Boss tweeted:

"Equal prize money for our sport is economically absurd but might be overdue for others."

Overlooking the "special pleading", is she right?

The BBC's recent survey of the prize money "gender gap" doesn't show cricket in a particularly great light - the World Cup (sic!) winners get £47 thousand... the Men's World Cup winners get £2.5 million!

Would it be "economically absurd" to close this gap? It is certainly a BIG gap, so I guess closing it might be considered "absurd"... but surely it's something we should, at the very least, have an aspiration to move towards.

It is worth saying at this point that I'm NOT arguing that Lottie be paid the same salary as Alistair Cook (sorry Lottie!) nor still (as some have suggested) that there be some bizarre (and frankly unworkable) requirement to equalize their sponsorship deals.

But equalizing the PRIZE MONEY could be done over time - where there is a will, there is a way; and (as I suspect The Boss knows too, in her heart of hearts) it would be The Right Thing To Do™.

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