Football execs are doubtless celebrating their latest TV deal, but it's bad, bad news for cricket fans.
Word is that Sky have agreed to pay almost TWICE what they were paying before, for LESS football; and the consequences are inevitable: subscriber numbers will fall, and those left will have to pony-up ever-more to watch Sky Sports.
And with no option to "just" watch cricket*, us cricket fans are on the hook for this just as much as football fans, with the added "bonus" that our sport gets none of the proceeds of our subscription hikes - it all goes to line the pockets of the Prima Donnas in the Premier League!
But still... at least we get to watch all the games. Now... when does the England / New Zealand series start again - I'm looking in my Sky planner, and I can't seem to see it anywhere???
* I know there are options to "just" watch SS2, but this isn't quite the same thing - that sub will go up just as much percentage-wise as the other!