She had this to say:
"Some men still find it hard to admit to 'liking women's sport' it's some kind of macho stigma, or won't give it a chance because they aren't 'supposed to like it'."I think she's right; and I also think that things like this don't help.
In case it is later removed, here's a screen-grab of Essex Cricket's ad for the Women's Ashes T20 match at Chelmsford:
They've used the ECB's fiery marketing pic of KB, Lottie and SJT, which I think it really cool; but they've accompanied it with their own text, and here's where we hit the problem:
"... we bring you 'Girl Power'"Sorry? What? Girl Power? With Capital Letters? And 'Finger Quotes'?
Apart from sounding horribly 90s*, it is almost as if they want to turn-off and turn-away anyone with a 'Y' in the chromosome department!
Generally speaking, I think the ECB have done a pretty-fab job at running a gender-neutral marketing campaign for The Ashes. It was a real step forwards. But this, I'm afraid, is two steps back.
* Just a hunch... but I'll bet a penny-or-two that the person responsible for this text is a woman in her late 30s, for whom The Spice Girls were her generation's Beatles!